Wednesday, May 6, 2020

How Does The News We See On Social Media Differ From What...

How does the news we see on social media differ from what we’re being presented with on broadcast? Which is likely to have more of an influence on citizens? Throughout this essay I have selected to focus on the difference of news we see on social media websites such as Facebook and Twitter to what we’re being presented with on traditional media platforms such as television and radio and which of the two is more likely to have an influence on us as citizens who are consuming the news. I will discuss the role of both platforms mentioned earlier and how they have had an influence on the public thus far and how they differ on the deliverance of news and which is more credible. I will also talk about which has the most influence over citizens†¦show more content†¦This is all without looking into a news corporations agenda, political stance and reliability. It’s difficult to say whether citizens are more likely to be influenced more by the news they receive on either social media or on television. A lot of the younger generations are likely to say social media is more influential, whilst many of the older generations who aren’t as, or at all active on social media would claim broadcast is their most trusted source of information. In his book News and Journalism in the UK: Fifth Edition, McNair shows that a report commissioned by Channel 4 in 2008 noted that â€Å"TV remains the most popular source of news across the British public as a whole. By then, 54 percent of the 25-34 age group were using online journalism regularly, and the trend was clear – further fragmentation of the journalism market, further migration of audiences from print and broadcast to online, with young media user moving furthest and fastest.† (McNair, 2009, P.142). In earlier editions of his book, another survey was conducted and people s till listed television as their most trusted source. This correlates with my point earlier, while television may well be the more trusted source, younger citizens reading the news are likely to be influenced more by what they’re reading online and on social media

Tuesday, May 5, 2020

Supply And Demand of Nike company Samples †MyAssignmenthelp.com

Question: Discuss about the Supply And Demand of Nike company. Answer: Introduction In this paper, we are looking forward to open the online showroom for the Nike shoe industry to increase prosperity and the profit of the company. The success of the Nike online showroom depends on the analysis of the marketing strategies, promotional activities, analysis of the competitors, and analysis of the target audience. Creativity and additional functional module in the web portal helps in attracting larger amount of customers towards the company. Analysis of the company The Nike company is becoming one of the top brand in the sale of sports footwear and other accessories. The aim of the company is to provide best services to their customers. In the modern world of internet, the company decided to open the online showroom for their customers so that they can get home based shopping experience. Issues The innovation in the trends and technology due to the increasing growth of internet has restricted the growth of the company (Zlatanova, 2012). The customers are attracted towards the online shopping centre. The owner of the company wants to change their marketing strategy plan. Analysis of the competitors Adidas is the main competitor of the Nike company. The Adidas has increased their profit with the development of web portal for their business. The marketing momentum of the Adidas company got a failure due to the delivery of poor quality shoes to the customers at their door step. The other major competitor of Nike is Reebok. The development of web portal has completely transformed the working criteria of the company during the early stage but later on the customer get distracted due to the delay in the delivery of the product. Competitive analysis Adidas Reebok Strategy Increased distribution and sale through the development of online stores Reebok has increased their operating cost to provide good quality shows to the customers Target audience Men, women, and children Men and Women Brand Recognition of the brand is improved Recognition of the brand is decreased due to improper management of online showroom New design Provide similar design Working on providing new design of shows with extra features Target market The target audience of the company are the people who belong to the age between 18 to 40 years of age. Achieving fitness and the body shape is the major aim of the people (The Internet marketing academy, 2014). The daily physical activity program of the people requires a comfortable pair of shoes which are breathable. The addition of extra features in the development of the shoes according to the requirement of the consumers helps in attracting new customers towards the business (Millanyani, 2012). The study of target audience helps in increasing the profit and the revenue generated by the company. Project objective The objective of the company is to gain financial profit by expanding the marketing area of the company with the development of web application. The company is looking forward to enter the foot step in the online global market. The company is focusing towards to increase the revenue up to 50% of the companys profit. The major aim is to develop new online market for the business. Project strategy The Owner of the Nike organization is looking forward to develop the project strategy by the analysis of core competitors such as Reebok and Adidas. The analysis of the competitors marketing plan helps in delivering high quality product to the door step of the customers on demand without making any delay in the delivery time of the product (Flynn, 2015). The study of target audience helps in knowing the actual requirement of the customers. The recognition of the customer needs help in developing the product according to their requirement. The requirement of the customers should be clearly analysed for the designing and addition of the new features to the product to make it unique from the product of the competitors. This study is advantageous in maintaining the supply and demand of the product in the competitive market (Soles, 2013). The SWOT analysis of the company is helpful in knowing restriction and constraints in the success of the companys reputation. Strength Weaknesses Opportunity Threats Clear understanding of the target audience requirement Online and offline promotional activities Lack of awareness in the customers about the online portal of the Nike showroom Clear understanding of the customers requirement help in adding new features to the existing product Addition of new marketing trends in the web portal of the marketing competito Implementation plan The implementation of the web portal for Nike organization should be indulged with the promotional program to make customers aware about the entrance of the industry into the world of online global market (Efrimidi, 2015). The social media platform is the best suitable for undergoing promotional activities for the company because the social media is the point of attraction for the age of people between 18 to 40 years which is the target audience of the firm. The attractive images of the shoes and their extra features should be highlighted so that it can be predicted by the newer generation. The highlighted product should be equipped with the direct link of the company at the bottom of the image so that the customers can directly go to that link and purchase the item of their own choice from the online showroom of the company. After the purchase of the product, the customers should be asked for rating the web portal (Davies, 2013). The achievement of five star rating helps in attracting new customers towards the website because the highly rated website is the preferred choice of the customers. The posting of the advertisement on the Instagram portal is the most effective one for the popularity of the product and the web portal. The customers should be provided with the cash on delivery option also which helps in building trust of them on the website. Recommendation It is recommended that high quality product should be delivered to the door step of the customers on demand without making any delay in the delivery time of the product. The supply and demand of the shoes stock should be maintained at the warehouse of the company. The social media platform should be used for making the customers aware about the availability of the online showroom of the Nike organization with the clear description about the payment options, new extra features of the product, addition of attractive images, and etc. Conclusion From the research, it has been concluded that the analysis of the target audience and the pitfalls of the marketing competitors helps in the development of the successful online portal for the company. References: Davies, T. (2013). Marketing Research and developing a marketing plan. Retrieved from https://www.regionalbusiness.ca/images/pdfs/market_research_guide.pdf Efrimidi, K. (2015). Marketing plan for developing and promoting sport shoes online shop life shoes. Retrieved from https://diposit.ub.edu/dspace/bitstream/2445/64464/1/TFG-ADE-Efrimidi-Ksenia-febrer15.pdf Flynn, P. (2015). Nike marketing strategy: A company to imitate. Retrieved from https://www.albany.edu/honorscollege/files/Flynn_Honors_Thesis_(5-11-15).docx Millanyani, H. (2012). Online Marketing strategy of Cibaduyut footwear industry in Bandung: An effort to face global hyper competitor. Retrieved from https://www.sibresearch.org/uploads/2/7/9/9/2799227/riber2012-158_150-162.pdf Soles, P. (2013). Women shoe store marketing plan. Retrieved from https://www.mplans.com/womens_shoe_store_marketing_plan/marketing_strategy_fc.php The internet marketing Academy. (2014). Developing an internet marketing strategy. Retrieved from https://web.ftvs.cuni.cz/hendl/metodologie/developing-an-internet-marketing-strategy.pdf Zlatanova, R. (2012). Data management in the footwear industry. Retrieved from https://www.cognizant.com/whitepapers/Data-Management-in-the-Footwear-Industry-codex1569.pdf

Tuesday, March 10, 2020

On Dumpster Diving Essay Essays

On Dumpster Diving Essay Essays On Dumpster Diving Essay Paper On Dumpster Diving Essay Paper Quite by accident. I found the essay On Dumpster Diving by Lars Eighner on the pages of Seagull magazine. The first lines of it captured my involvement well. for as I had neer read about Dumpster diving or scavenging earlier. On Dumpster Diving is a piece of big Eighner’s work called Travels with Lizbeth ( 1993 ) . which was based on his ain experience of homelessness. The writer engages me by stating the beginning and significance of the term Dumpster Diver. showing his endurance usher with specified regulations and ordinances. Dumpster is a hallmark of refuse lading onto trucks system. Dumpster plunging involves individuals voluntarily mounting into rubbish bins ( Dumpsters ) to happen valuables or merely utile points. including nutrient and used vesture. Eighner writes that the life of a mendicant going without any money opened his eyes to the fact that all those containers with waste are existent â€Å"supermarkets† for the hapless. and they are non merely a beginni ng of endurance. but besides a depository of high-quality and diverse nutrient. Anyhow. there is a hazard in eating such findings. Harmonizing to Eighner’s experience. taking nutrient out of Dumpsters should affect three simple rules: â€Å"using the senses and common sense to measure the status of the found stuffs. cognizing the Dumpsters of a given country and look intoing them on a regular basis. and seeking ever to reply the inquiry. â€Å"Why was this discarded? † Narrator advises to avoid such nutrients as game. domestic fowl. porc. and egg-based repasts. Soft drinks proving should be based on their fizzing smartly. Bing a scavenger. one has to detect the least marks of seeable contaminates. Notwithstanding the scavenger has no insurance of self- poisoning. Subsequently on Lars tells about â€Å"a predictable series of phases a individual goes through in larning to scavenge. † in which disgust at the get downing gives manner to indiscriminate geting of the things. The narrative besides includes information about the â€Å"can-divers† and their manner of plunging featured as unethical and impudent. The secret plan of it is neither compound nor rich in events and characters. However. it is thought arousing. The writer gives us elaborate counsel how to last being a Dumpster frogman. Reading the essay. I asked myself right along whether it was the lone purpose of Eighner to learn us those regulations. As the narrative progressed. I picked up the writer’s construct bit by bit. His essay exemplifies the uneconomical nature of American society and implies that it is the consequence of mercenary values but besides ignorance and deficiency of understanding. Peoples unreasonably throw out even nutrient that is appropriate for utilizing: â€Å"Students throw out many good things including food†¦the point was thrown out through sloppiness. ignorance. or thriftlessness. † ( Eighner ) The scavenger can get â€Å"boom boxes. tapers. bedclothes. toilet paper. medical specialty. books. a typewriter. a virgin male love doll. alteration sometimes amounting to many dollars† in the Dumpsters. I suppose the intent of the article is besides to demo how immoral is to throw out good nutrient and things. cognizing that 1000s are hungering and enduring from poorness. However. precisely that refuse helps him to last at hard times. Eighner’s concluding for why people are mercenary derives from the construct that they are lost and unsure of what they want. In a manner. his short essay On Dumpster Diving. suggests to his readers that to accomplish the province of satisfaction. they need to cognize what they want. He states. â€Å"Almost everything I have now has already been cast at least one time. turn outing that what I own is valueless to person. † The writer himself collects merely things that are of benefit to him and leaves the remainder for the benefit of others. The article shows that the author being homeless still keeps his intelligent. clever. and sentimental manner of thought. He emphasises the transiency of stuff being and says. â€Å"Once I was the kind of individual who invests material objects with sentimental value. Now I no longer have those things. but I have the sentiments yet. † ( Eighner ) I think. depicting all the regulations of Dumpster plunging Lars Eighner represents us the necessity of maintaining the etiquette even in hardship. The surfs of that common jurisprudence are the â€Å"can-divers. † They. as contrasted with the true scavengers. expression merely for the money there and blend the contents of the Dumpster doing it more hard to happen the genuinely good things. the writer explains. The worst in can scroungers’ actions is their audaciousness to travel through single containers in forepart of peoples places. something a true frogman would neer make. Making that the can diver discoveries different prescriptions. journals and things the proprietor throws out. It is clear that privateness unwraping would abash us. Eighner exclaims against private invasion. therefore showing his civilization and humanitarianism. The last paragraph where Lars compares himself to ultra-wealthy is the most interesting point of the essay. to my head. The rich people can get anything they like and the money does non stand in the manner of making that. The Dumpster diver gets the things from Dumpsters free excessively. Author’s analysis is that the truly rich or the truly hapless are those who do non desire or necessitate. In his comparing. Lars means that he and the super-rich bash non necessitate the points the remainder of us do. He can merely travel out and happen them. The storyteller tries to demo the positives of his profession. but does non overlook the negatives every bit good. following it with the words: â€Å"Dumpster diving has serious drawbacks as a manner of life. † The chief thought of Lars Eighner in his essay is to guarantee us that any hopeless state of affairs has its manner out. The life goes on even if you meet difficulties†¦ He calls us for maintaining our cultural and ethical endowments even when being in the lowest province of life. We may non bury that holding mercenary values over moral 1s destroys and vitiates us from interior. In the alone voice – prohibitionist. disciplined. affecting. comic- Eighner celebrates the victory of the artistic spirit in the face of tremendous hardship. therefore. animating me for true regard.

Sunday, February 23, 2020

Philosophy Essay Example | Topics and Well Written Essays - 500 words - 4

Philosophy - Essay Example This personal philosophy emanates from the changes over the years which have moved away from publicity to â€Å"school public relations† and finally to the current concept of â€Å"school-community relations† (Bagin and Galleger 2005, p. 12). This is because, school as an intricate part of the community cannot adjust to transformations within the â€Å"social order† or make corresponding improvements in the delivery of its services without citizen participation (Bagin and Galleger 2005, p. 13). Leadership in school and community relations therefore aims to encourage participation by operating a transparent organization so that citizens and the community at large are fully informed. They in turn can share concerns and opinions among themselves and with the school administrators. As Bagin and Galleger (2005) inform, by taking this approach, citizens will grow to know the school directly and they are in a better position to participate in the administration of the s chool (p. 13). Citizen participation will naturally involve asking questions, sharing ideas, considering proposes projects and taking a stance relative to important matters.

Friday, February 7, 2020

Job Interview Assignment Example | Topics and Well Written Essays - 500 words

Job Interview - Assignment Example The challenges that I usually face at job interviews are fear of under-performing, difficulty in articulation and a feeling of answering off-the-track. As a result, I cannot project my talent and skill to prospective employers the way I would like to. I constantly have this negative feel that I would make blunders in the interview and this fear puts me under stress which eventually hampers my performance. I have observed that my panic attack numbs my other faculties like speech and comprehension, thereby affecting my ability to communicate in a sound manner. I become tongue-tied and stiff in responding to the interviewer’s questions and often miss the point. According to job consultants and grooming experts, interview fright is caused due to many factors but the most common one is lack of preparation (Crosby, 2000). At this point, I would like to share my experience at a job interview. There were two rounds to the interview, an aptitude test in the first round and meeting in person in the second round. I qualified in the first round but I did miserably in the second. I could not provide prompt replies to basic questions like â€Å"Why have you chosen our organization over the others?† â€Å"Why do you think we should consider you, when there are more experienced professionals?† I was totally unprepared for these types of questions and had concentrated only on my field of expertise. I learned a valuable lesson that being good in your subject is not enough to make it big in the world; you need to make a strategy for achieving your goals. I fell on to reading a number of informative articles and write-ups on winning interview skills and confidence-building. My reading resources helped me formulate an action plan. Firstly, I would prepare an interview script that would include self-introduction, answers to possible